Leadership

Agency founder and president Lori Moretti is a senior marketing and public relations strategist with over 20 years of experience to her credit. Talented at pinpointing those qualities that make each client unique, she's adept at crafting and conveying brand messages to targeted consumer and business audiences using multiple marketing channels. Long before integrated marketing became an accepted practice, she helped pioneer the concept, drawing on her deep understanding of all marketing disciplines to deliver a customized mix of services designed to generate maximum results.

Early in her career, Moretti honed her skills at some of Boston’s leading advertising and public relations agencies prior to co-founding CM Productions in the early 1980s. Operating out of a home office as part of a two-person team, she built a reputation as a passionate advocate for the region’s growing avant-garde visual and performing arts community. In time, Moretti's marketing and PR acumen was sought by businesses in a wide range of industries, and she renamed the company CM Communications.

Today, Moretti’s role at the agency comprises senior-level client counsel, strategic planning, brand message development, and creative direction. Her uncanny insight, creative flair, and entrepreneurial work ethic make her a dynamic leader who consistently earns respect and admiration from clients and colleagues alike. 

Moretti is an active and long-standing member of The Boston Club, The Massachusetts Lodging Association, The Massachusetts Restaurant Association, and the Boston Convention and Visitors Bureau. She is a graduate of Tufts University.