Wahlburgers To Open At Celebrity Square In Broadway At The Beach

Wahlburgers, founded by Executive Chef Paul Wahlberg and brothers Mark and Donnie, will bring its tasty, chef-inspired burgers to Broadway at the Beach, 1325 Celebrity Circle in Myrtle Beach, SC

May 11, 2016

Wahlburgers, founded by Executive Chef Paul Wahlberg and brothers Mark and Donnie, will bring its tasty, chef-inspired burgers to Broadway at the Beach, 1325 Celebrity Circle in Myrtle Beach, SC. Slated to open later this year, the restaurant will occupy 5,070 square feet in Celebrity Square. The first of four slated to open in the Carolinas, the brand will deliver a dining experience built on the Wahlberg family values of heartfelt hospitality and fun while offering a menu that emphasizes creativity and quality ingredients.


"We’re thrilled to be bringing Wahlburgers to Myrtle Beach,” said CEO Rick Vanzura. “While we look forward to welcoming the throngs of tourists who visit Myrtle Beach, we’re especially eager to open our doors to the local community and become a meaningful part of it.”


Located in Broadway at the Beaches’ entertainment district Celebrity Square, Wahlburgers will share the same signature green interior and characteristics of the flagship location in Hingham, Mass., complete with a fast casual counter, spacious full-service dining room with an expansive bar, mezzanine seating and an outdoor patio. A retail section will showcase branded Wahlburgers merchandise, including T-shirts, key chains, shot glasses and more.


"We're excited to welcome Wahlburgers to our unique mix of distinguished brands at Broadway at the Beach," said Melissa Armstrong, marketing director at Burroughs & Chapin Company, Inc., parent company of Broadway at the Beach. “Over the last 20 years, Broadway at the Beach has set the standard for shopping, dining and entertainment on the Grand Strand by providing our guests brands they love in a fun, family friendly atmosphere. Wahlburgers is a new, exciting concept in the restaurant industry and we are thrilled to introduce their brand to our 14 million annual visitors.” 


For more information, please visit wahlburgersrestaurant.com.


Facebook: facebook.com/wahlburgers

Twitter: @wahlburgers

Instagram: @wahlburgersrestaurant



Founded by Executive Chef Paul Wahlberg and celebrity brothers Mark and Donnie and other investors, Wahlburgers debuted in October 2011 in Hingham, Mass. The subject of an A&E reality show, Wahlburgers offers a fun, casual music-filled atmosphere where guests, like family, share great food, a few laughs and lots of love. While its walls are filled with photos and memorabilia celebrating the Wahlberg brothers’ life journeys from Dorchester, Mass. neighborhood kids to rising chef and international superstars, Wahlburgers makes food the REAL star. Crafted by Chef Paul and served with heart-felt hospitality, the chef-inspired menu features a variety of house burgers, made from a freshly ground proprietary blend of beef and served on fresh baked Hearth Artisan buns with housemade condiments. While burgers are the specialty, guests will also enjoy delicious fish, poultry and vegetarian options, a variety of fresh to order salads.  Other signature items include Yukon Gold fries, thin crispy onion rings, tater tots, sweet potato tots, and thick, creamy frappes and floats. Gluten-free buns, bread and croutons are available. Wahlburgers’ full-service bar is a popular gathering spot offering an impressive selection of adult frappes, cocktails, wines and beers including the signature Wahlbrewski – a Harpoon Brewery custom, unfiltered Pale Ale.  Dedicated to giving back, Wahlburgers is active in every community it serves.


Open daily for lunch and dinner, Wahlburgers offers full service dining, counter service, take out and a full service bar. For locations and more information visit wahlburgersrestaurant.com .


About Broadway at The Beach

Broadway at the Beach is South Carolina’s number one tourist, shopping, dining, and entertainment destination attracting more than 14 million customers annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world-class shopping, dining and entertainment in a series of magical, interconnected villages that surround the 23-acre Lake Broadway. Broadway’s distinguished tenant mix has something for the whole family: popular attractions; approximately 20 restaurants and eateries; more than 100 specialty shops with national and local brands; and hotels. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. More information about Broadway at the Beach is available at broadwayatthebeach.com

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