brand development • marketing • public relations • social media • advertising • direct mail • graphic design • websites

Dear Friends,

As I was perusing one of my favorite e-newsletters, SmartBrief on Social Media, I came across a headline that jumped out at me - "Accountants Integrate Social Tools into Work." Now, no offense to the number crunchers among us, but if the accountants are doing it and you're not, then don't you think it's time to step up to the plate?

Over the past year, at CM Communications we've been busy launching social media marketing campaigns for our clients. In doing so, we’ve witnessed first-hand the role social media can play in building brands, targeting customers and driving sales. We also understand that these new media channels are more powerful when integrated within a company’s strategic marketing plan. Not only must your social media messaging be consistent and coordinated throughout all sites, tactics must complement your traditional and digital marketing efforts.

Sound daunting? Not if you take the right steps. While new social media shops are hanging out their shingles, we offer a word of caution. Blogs, Facebook, Twitter, Friendfeed, Flickr, videos, tagging, forums, and widgets are tools that anyone can use. To put an effective social media program in place, you’ll need the creativity and guidance of a senior marketing and PR strategist – a proven communicator - working with a dedicated social media team. Together, they’ll devise a social media plan that will support your business communications objectives. If you have questions on how to add social media into your marketing mix, please give me a call, or send me a DM through Twitter @ LoriMoretti.

Best regards,


November 2009