• Lori Moretti, President
• Glenn McGibbon, Senior Marketing Services Manager
• Kay Tower, Creative Services / Copy Director

Lori Moretti
President

Lori Moretti, president and co-founder of CM Communications, is a consummate publicist and marketing professional with over 20 years of experience to her credit. Talented at pinpointing those qualities that make each client unique, she is expert at conveying key messages through media outreach, collateral materials and advertising to evoke a positive and measurable response among target markets. Long before integrated marketing became an accepted practice, she helped pioneer the concept, drawing on her deep understanding of all marketing disciplines to create a customized mix of services designed to generate maximum results for each client.

Moretti honed her skills at some of Boston’s leading advertising, PR and publishing companies prior to co-founding CM Productions with business partner Michael Caglianone in the early ‘80’s. Operating out of a home office, the two-person team quickly became a passionate advocate for the region’s growing, avant garde visual and performing arts community. Capitalizing on their early success, the partners applied their core strengths in public relations and marketing to benefit a wide range of clients and renamed their company CM Communications. Today, this vision has led to a growing roster of satisfied clients, annual billings of over $1 million and offices in Boston's historic Park Plaza building.

In addition to leading her 11 person team, Moretti’s role at the agency comprises senior-level client counsel, media relations, strategic marketing, corporate branding and message development, and creative direction.

As agency president, Moretti’s recent professional milestones include:

• Coordinating a January 2005 appearance by Senator Hillary Rodham Clinton at a fundraiser for the Ella J. Baker House, a non-profit, community-based organization that provides direct service to thousands of high-risk Boston youth and their families. CM Communications will use keynote speaker Clinton’s address as a springboard to educate the public regarding the organization’s mission while raising funds.

• Providing public relations counsel to Marriott Corporation for the grand opening of Marriott’s Custom House, a 19-month $30 million revitalization of Boston’s most treasured landmark. CM Communications designed and implemented a public relations campaign that resulted in over $1 million dollars worth of media exposure nationwide.

• Forging a strategic partnership between the Metropolitan District Commission and producers of the first annual Spring Festival at Boston’s World Trade Center, resulting in over $150,000 of media coverage for “Bringing Back The Birds,” a state public awareness program dedicated to protecting bird nesting areas.

• Leading CM Communications to victory in a national agency competition for the Nantucket Island Chamber of Commerce account—Managing a three-year long national media campaign for Nantucket, resulting in a dramatic increase in tourism revenues during the off-season.

Moretti is an active and long-standing member of The Boston Club, New England Women Business Owners, The Publicity Club, The Massachusetts Lodging Association, The Massachusetts Restaurant Association, and The Newbury Street League. A popular speaker at the annual Massachusetts Lodging and Hospitality Expo, she is a graduate of Tufts University.

Glenn McGibbon
Senior Marketing Services Manager

As Senior Marketing Services Manager, Glenn McGibbon handles CM Communication's online, print and broadcast media buying, while managing account services including graphic design, print and website production.

A sharp negotiator adept at media analysis, McGibbon oversees all media research, planning and budgets, advising clients on the most cost-efficient vehicles for targeting mainstream and niche audiences. His media expertise encompasses local, regional and national outlets as well as industry-specific global markets.

McGibbon's high standards and meticulous attention to detail make him an instrumental member of the CM Communication's team, as he monitors the graphic design, e-campaign and print production process. With loyal and long-standing client relationships and valuable media contacts, McGibbon has played a critical role in building CM Communication's reputation for exemplary account service. McGibbon's milestone achievements include:

• Managing a six-figure marketing budget for New Seabury, an award-winning resort community in Mashpee, Massachusetts.

• Overseeing the design and production of all advertising and collateral materials for Nantucket Island Resorts, a family of luxury inns and hotels on Nantucket.

• Managing branding initiatives and global media buys for UCB-Bioproducts, a global pharmaceutical company based in Belgium.

• Managing integrated marketing services, including major radio buys in seven New England markets, for Boston Billiard Club, an upscale nightclub chain.

Before joining CM in 1997, McGibbon worked in External Relations Department at Wellesley College's Center for Research on Women and The Stone Center. In addition, he has held positions in the editorial department of a travel book series published by Adams Media, as well as management positions within the hotel/restaurant industry.

A Mass Communications graduate from The University of Massachusetts at Amherst, McGibbon has fine-tuned his skills with graduate level courses in Media Buying.

Kay Tower
Creative Services / Copy Director

Kay Tower is award-winning veteran of the communications industry who has made CM Communications her professional home since 1995. As a member of CM Communications’ Creative Services team, she works to help clients strengthen brand awareness and attain marketing objectives. She is adept at creating powerful brand messages that resonate to inspire action.

Her work experience has embraced many market sectors including real estate, hospitality/travel, financial services, biotechnology/health services, and manufacturing. Over the years, her work has won accolades from the Creative Club of Boston, the Publicity Club of Boston, the Hospitality Sales and Marketing Association International, and the Builders Association of Greater Boston.

She is a graduate of Boston University’s School of Communications.