Graphic Design

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In the past, a credit union's growth depended on the loyalty of its members. Today, however, the rapidly changing financial environment demands that they compete directly with banks. This led University Credit Union to retain CM Communications to provide graphic design and copywriting for a series of attention-getting promotional brochures including a membership recruitment brochure, series of direct mail pieces and quarterly newsletter that helped to boost membership and increase credit union business. In fact, one newsletter's auto loan promotion was so successful that it generated more than $600,000 new loan business for the credit union.