Public Relations

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When Marriott transformed Boston's historic Custom House into its first, luxury vacation ownership property in an urban setting, CM Communications was assigned the important task of positioning the new brand and generating consumer interest. And interest we generated, with a series of special events including grand opening ceremonies, a fundraiser to benefit the Special Olympics and a historic marker dedication that landed the landmark property on Channels 4, 5, 7, 56 and FOX. Of course, don't forget the national public relations campaign that resulted in PR placements including Associated Press, The Boston Globe, The Boston Herald, The Boston Business Journal, Barron’s and The Washington Post.