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The Appalachian Mountain Club promotes the protection, enjoyment, and wise use of the mountains, rivers, and trails of the Appalachian region. With over 90,000 members, the AMC works to encourage people to enjoy and appreciate the natural world, thereby instilling an individual and collective commitment to conservation. The AMC fulfills its mission through the three interconnecting pillars of conservation, education, and recreation.
As a full-service marketing communications agency with over 20 years experience in the travel and hospitality industry, CM Communications offered strategic marketing counsel to AMC and has provided corporate branding and graphic design services for logos, promotional brochures, publications and print advertisements.