Hard Rock Says Sláinte to Sweet and Savory Flavors with New Burger and Beer Pairing
Guests Can Enjoy Burger Infused With GUINNESS ® Irish Stout and Jameson ® Irish Whiskey, Paired With GUINNESS ® Stout
February 18, 2016
Everyone is Irish on St. Patrick’s Day, and Hard Rock Cafe will celebrate the holiday with its new GUINNESS® Irish Stout and Jameson® Irish Whiskey infused-burger and beer duet. The GUINNESS® & Jameson® Bacon Cheeseburger, paired with a GUINNESS® stout, will be available at cafe locations across the nation beginning Thursday, February 18 through Sunday, April 10, 2016, just in time to help guests’ taste buds get lucky for St. Patrick’s Day.
Hard Rock Cafe’s GUINNESS® & Jameson® Bacon Cheeseburger features a Certified Angus Beef® patty topped with Jameson® Irish Whiskey bacon jam, a GUINNESS® Stout cheese sauce, tomatoes and seasoned arugula. The burger will be served alongside Hard Rock’s seasoned fries with the option to add a topping of GUINNESS® cheese sauce and bacon, allowing guests to experience Irish stout flavors with every bite.
“For our fifth burger and beer pairing, we pushed ourselves to create a burger that masterfully infused unique and exciting culinary ingredients like bacon jam, Jameson® Irish Whiskey and GUINNESS® Stout,” said Darryl Mickler, Senior Director of Research and Development at Hard Rock International. “Hard Rock’s new GUINNESS® & Jameson® Bacon Cheeseburger offers a savory flavor profile that balances the rich notes of GUINNESS® and plays up the smoky and sweet nuances of the Jameson® infused bacon jam.”
The new GUINNESS® & Jameson® Bacon Cheeseburger joins Hard Rock’s line of burger and beer pairings, including the Rebel Legendary™ Burger, Goose Island Tropical Bacon Burger, Samuel Adams OctoberFest Schnitzel Burger and the Modelo Especial Bacon Cheeseburger. Each limited-edition burger was created with a specific beer in mind, taking the culinary beer trend to the next level by infusing beer into the burger recipe.
“GUINNESS® has been brewing beer for more than 250 years, and we knew Hard Rock would put a new, delicious culinary spin on our classic beverage,” said Allen Roosa of GUINNESS®. “This burger enhances the flavor of our GUINNESS® Stout and will not disappoint loyal fans around the nation. What better time to roll out the pairing than around everyone’s favorite Irish holiday – St. Patrick’s Day!”
The GUINNESS® & Jameson® Bacon Cheeseburger and beer pairing will be available at cafe locations nationwide along with additional pairings throughout 2016. Guests can stop by Hard Rock Cafe to try out the latest items or visit www.hardrock.com for more information.
About Hard Rock International
With venues in 68 countries, including 162 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Gran Canaria, Spain. New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
About GUINNESS® & Co.
It all started with just one man, but it's not down to a single 'eureka' moment. The history of GUINNESS® beer, draught, or stout is a stirring tale of inspiration, dedication, ingenuity and effort. It's over two centuries of sublime brewing craft, a remarkable knack for spreading the word and more than a few leaps of faith. It's the story of how a unique Irish stout became, with a little magic, one of the World's best-loved beers. Guinness is available in well over 100 countries worldwide and is brewed in almost 50. As of June 30, 2004, the biggest-selling markets for GUINNESS® stout were Great Britain, Ireland, Nigeria, US and Cameroon.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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