Riding on the power of public relations alone, 
5 Wits, a new interactive entertainment venue, opened in Boston with the premiere of TOMB, a 40-minute adventure of sights, sounds and action set in an archaeological dig site in ancient Egypt. CM Communications tapped its contacts in the arts and entertainment media to generate thousands of dollars worth of editorial coverage in the Greater Boston print and electronic media. Feature stories in the Boston Globe, Improper Bostonian, Boston Tab, Patriot Ledger, Providence Journal, WB56-TV, Chronicle, NECN and others created top-of-mind awareness for this new entertainment concept, setting the stage for satellite shows at The Spy Museum in Washington, DC and 5 Wits newest venue at Patriot’s Place in Foxboro.