Interstate Hotels & Resorts, the nations largest independent hotel management company, engaged CM Communications to spearhead public relations strategies surrounding the $14 million renovation, relaunch and repositioning of The Copley Square Hotel, a cherished historic property having the distinction of being Boston’s oldest hotel in continuous operation. Located in the heart of Back Bay, The Copley Square Hotel reemerged in 2008 as a trend-setting, four-star boutique hotel with stylish interiors and distinctive amenities for today’s business and leisure travelers. CM Communications developed the hotel’s brand communications strategy and managed several successful community relations projects and grand opening special events. Over a two year period, earned media was achieved in the Associated Press, Travel + Leisure, Arrive Magazine, Boston Globe, New York Times and other major travel media outlets. Today, The Copley Square Hotel enjoys solid brand recognition as one of the city’s most popular properties among travelers in the know.