BATTERY WHARF HOTEL + ARAGOSTA

Upon the acquisition of the former Fairmont Battery Wharf Hotel in January 2015, Westmont Hospitality Group chose CM Communications to develop a PR strategy surrounding the deflagging and rebranding of the hotel as Battery Wharf Hotel, an independent property now affiliated with Leading Hotels of the World. Also, the agency was tasked with breathing new life into Aragosta, its fine dining restaurant.

 

While Fairmont operated the hotel and restaurant over a six-year period, the property never achieved much name recognition or acclaim in the Boston market or beyond. As a matter of fact, city residents were only barely cognizant of its existence. While the hotel’s new ownership and management were newsworthy topics for trade media, there were no renovations or new guest programs to leverage for consumer PR purposes. Even the new name was barely new.

 

While early PR efforts succeeded in securing mention in hotel industry trades and Boston’s business media, CM’s most notable accomplishment in its first year was to develop compelling media pitches and host exciting press trips for food and travel writers that introduced the new Battery Wharf brand by showcasing its restaurant, its unique signature amenities and spectacular waterfront location. Placements in the following top-tier media (partial list) were the direct result of year one media visits and our “Keep The Catch Lobster Excursion” and “Urban Campfire” pitches: USA Today, The Boston Sunday Globe, Urban Daddy, Boston Common Magazine, Travel + Leisure, LA Travel Magazine, Zagat Boston, Eater Boston, Thrillist Boston, and more.