ALMA NOVE & WAHLBURGERS

After evaluating Boston's leading PR firms, celebrity brothers Mark, Paul and Donnie Wahlberg, unanimously selected CM Communications to handle grand opening PR and ongoing media relations for the launch of Alma Nove, their first restaurant business venture at the Hingham Shipyard on Boston's south shore. The agency refined their logo, developed brand messaging, designed their website and handled grand opening PR, including red carpet and charity events, for the elegant waterfront restaurant named after the Wahlberg family matriarch Alma and her nine children. Over a year later, the agency’s scope of work expanded to include the launch of Wahlburgers, a retro-themed burger joint showcasing the brothers' life trajectories from Dorchester neighborhood kids to rising chef and international superstars. We crafted Wahlburger’s brand messaging, coordinated a star-studded grand opening event, and continue to handle ongoing PR for both restaurants. Earned media coverage to date has spanned local, regional and international print, broadcast and online media outlets including People Magazine, E! News, Us Weekly, Every Day with Rachel Ray, Daily Candy, Gawker, Eater, Zagat Buzz Blog, Grub Street, Boston Globe, Boston Magazine, Urban Daddy, Chronicle, Fox-News, KISS108, NECN, Phantom Gourmet, and others.